The science behind our formula

duped on March 27, 2024

Our unique formula sifts through thousands of data points to help you find the perfect dupe to your much loved beauty products. It generates a similarity percentage based on a set algorithm so you can see which products are the closest match.

Our Mission

duped on March 27, 2024

When it comes to the beauty industry, we want to blur the lines between quality and price. Starting with the world of haircare. Lets disrupt the $9 billion Australian beauty industry together. We strive to help find the perfect dupe to their much loved beauty products.